Why You Should Do Business with a Trusted advisor Part 3

In previous posts, we have laid out ten reasons why doing business with a supplier-neutral trusted advisor is more beneficial than going direct-to-carrier. Since each point was more of a teaser than an in-depth analysis, here we will cover a much broader reason as to why you should do business with a trusted advisor. That simple reason is customization. 

Your business is unique. Of course, you probably sell similar products as your competitors and you exist within the same industry, but you are still different. At the end of the day, you and your employees are individual people with your own distinctive characteristics and biases. Every facet of yourself is reflected in the way you do business. This uniqueness cannot be calculated or synchronized, and as a result, carriers often use a one-size-fits-all method. 

You and your business have specific needs that can be better assessed by a trusted advisor. With the help of a trusted advisor, you will gain access to the most ideal supplier options for your company’s needs. The trusted advisor will only offer you the optimum telecom and cloud providers based upon your company’s objectives and the various strengths of the providers. In essence, your options will be personalized. 

“A trusted advisor will carefully customize the perfect plan for your company.”

The relationship between your business and a trusted advisor is significantly different than the relationship you would have with a carrier. When doing business with a trusted advisor, they are not trying to fulfill quotas like a sales rep. Instead, they are trying to ensure that you are partnered with the best providers and technology. It is in a trusted advisor’s interest that you succeed. By necessity, trusted advisors have had to adopt a philosophy of customization. 

A sales rep, on the other hand, is one-track minded and is biased in their recommendations. Their efforts are primarily working towards a quota as opposed to trying to customize a plan fit for your company’s goals. Whether you succeed or not, is none of their concern. A sales rep simply doesn’t want to get fired by the top brass. 

Conectrix has helped our customers remain up to date with the constantly evolving telecom and Cloud technologies, all the while guiding them with recommendations tailored specifically to their company’s goals. Connect with us to find out how Conectrix can serve as your supplier-neutral trusted advisor.